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Inspired by Vivienne Westwood's Unisex: Time to Act collection, this window display translates the brand's ideas of gender fluidity, environmental activism and rebellion into a surreal dystopian environment. Protest slogans, newspaper-covered walls and symbolic objects — including a giant gas-mask-inspired skull, jellyfish and Westwood's iconic Orb — were developed into a three-dimensional visual narrative. The project explores how research and graphic ideas can be transformed into physical forms and spatial elements to create an immersive retail experience.
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Working with {{ d.client }}, this {{ d.catLower }} project translates the house's material language into a spatial sequence — choreographing sightlines, light and product so visitors in {{ d.loc }} move through the narrative rather than past it.
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Brushed steel, raw timber and diffused light set the palette. Every surface was chosen to flatter the product and to slow the visitor's pace through the space.
The checkout acts as the final destination of the customer journey, where AR postcards extend the experience beyond the physical store. Customers receiving the card can scan its QR code or image with their phone to activate an AR experience, connecting purchase, interaction and brand engagement.
